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Bayern Munich toasts Paulaner extension

Brewery Paulaner has signed a long-term extension to its premium sponsorship of German Bundesliga champion Bayern Munich.

Paulaner, which is based in Munich, will remain as the football club’s exclusive beer partner from the forthcoming 2015-16 season until the end of the 2020-21 campaign under a six-year deal.

Financial terms were not disclosed, while Paulaner retains pouring rights at Bayern’s Allianz Arena and will continue to stage fan engagement activities.

Paulaner has sponsored Bayern Munich for the past 12 seasons.