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Bundesliga trio sign sponsorship deals

German Bundesliga clubs VfL Wolfsburg, Werder Bremen and Mainz 05 have agreed sponsorship deals ahead of the new football season.

German shoe manufacturer Lloyd has returned to partner Wolfsburg for the 2015-16 season after previously teaming up with the club for the 2011-12 campaign.

Lloyd will receive brand exposure on boards at the club’s press conferences and on LED banners at Wolfsburg’s Volkswagen Arena home.

Dutch firm Vaconsoleil, which specialises in providing camping holidays, has agreed a one-year extension to its partnership with Werder Bremen covering the 2015-16 season, having teamed up with the club for 2014-15. It will receive LED banner exposure at the Weserstadion.

Meanwhile, retail forex brokerage Land-FX has agreed a one-year deal with Mainz 05 covering the 2015-16 season. Land-FX becomes a global partner of Mainz 05 with marketing and promotion rights for the use of the club’s brand and players.