Europe
Guinness joins forces with English and Welsh rugby unions
Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.
Kent’s historic home to change name under Shepherd Neame deal
Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.
Munster Rugby welcomes Bank of Ireland back to title sponsorship role – report
Bank of Ireland has provisionally agreed a five-year deal with Munster Rugby to become the club’s title sponsor, a position the bank previously held for six years up to 2004, according to the Irish Times newspaper.
PGA Championship has clear vision with Oakley partnership
Oakley has agreed a deal to become the official supplier of eyewear at this year’s edition of the PGA Championship golf tournament.
SPL uncertainty hindering sponsor search – SFA chief
Scottish Football Association (SFA) chief executive Stewart Regan has said the uncertainty over the restructuring of the Scottish Premier League (SPL) is impacting on the attempt to attract a new title sponsor for the league.
Manchester United lands record Premier League broadcast payment
Manchester United has received a record broadcast payment of £60.8m for the 2012-13 Premier League season.
William Hill scores Scottish Cup extension
William Hill has agreed a deal with the Scottish Football Association (SFA) to continue its title sponsorship of the Scottish Cup club competition until 2016.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
DHL delivers Lions tour naming rights
DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.
Glasgow politician urges Masters Games bid
Scottish politician Bob Doris has encouraged his government to consider hosting the 2021 World Masters Games.
BetVictor hits the bull’s eye with World Matchplay title sponsorship
BetVictor is to become the new title sponsor of the World Matchplay tournament after agreeing a three-year deal with the Professional Darts Corporation (PDC).
Hamburg toasts renewal of historic Holsten deal
Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.
PSG hits the jackpot with Emirates extension
Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.
Uefa scores seventh Euro 2016 global partner with SOCAR deal
The State Oil Company of Azerbaijan Republic (SOCAR) has agreed to become the seventh global partner for the 2016 European Football Championship as part of a wide-ranging deal with Uefa.
Fulham teams up with Adidas
English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.
Volvo Car UK and British Sailing race ahead with extended deal
Volvo Car UK has agreed a new deal with the Royal Yachting Association’s British sailing team to continue its sponsorship of RYA Olympic, Paralympic and youth racing programmes for the next four years.
FA drives away with Vauxhall extension
The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.
Vacansoleil joins DCM in not renewing UCI ProTeam sponsorship
Vacansoleil has joined fellow title sponsor DCM in its decision to not extend its co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit.