Europe

Dublin-based pharmaceuticals company Actavis has signed a two-year extension to its partnership with the Association of Tennis Professionals for its ATP World Tour Finals event.

Aromatherapy products company Puressentiel has signed a two-year renewal to its official supplier deal with French Ligue 1 football champion Paris Saint-Germain.

English Premier League football club Leicester City has renewed its partnership with BMW dealership Sytner Leicester BMW and Mini for the on-going 2014-15 season.

English Premier League football club Chelsea has entered into a partnership with Vietnamese mobile network operator Vietnamobile.

Juice drink brand Capri-Sun has agreed partnerships with German Bundesliga football clubs Bayern Munich, Borussia Dortmund, TSG Hoffenheim and Werder Bremen for the 2014-15 season.

The French Ski Federation has entered into a partnership with domestic tourist company Odalys.

The Infront Sports & Media agency will continue to sell German Bundesliga football club Werder Bremen’s top sponsorship rights through to the end of the 2028-29 season.

Sports book affiliate website Freebets.com is using sponsorship in football and horseracing to maintain strong growth in the UK market.

Spanish Liga football club Barcelona has extended its sponsorship deal with Catalan beer brand Estrella Damm through to the end of the 2017-18 season.

The Turkish division of car manufacturer Mercedes-Benz has renewed a partnership with the country’s football governing body, the TFF.

Insurance company Pelayo has renewed a sponsorship deal with the Spanish Football Federation (RFEF).

Two new commercial sponsors have signed up to support English Premiership rugby union team Wasps, which announced yesterday (Wednesday) a deal to play games at the Ricoh Arena in Coventry from this December.

Lille has become the second French Ligue 1 football club this month to enter into a shirt sponsorship deal with American mobile telephone manufacturer Yezz.

Nathan Homer has left his role as global sports marketing and Olympics director at consumer goods giant P&G to take up the head of global sponsorship and partnerships role at financial services giant Barclays.

German Bundesliga football club Werder Bremen has entered into a new partnership with Chinese tyre manufacturer LingLong Tire.

Hungarian-based dental group Kreativ Dental has reached an agreement with World Snooker to become the title sponsor of the Ruhr Open European Tour event.