Europe
Europcar to withdraw backing of World Tour team
Vehicle rental company Europcar has confirmed it will withdraw from its title sponsorship of French UCI World Tour cycling outfit Team Europcar when its current agreement expires at the end of the 2015 season.
Veltins steps up winter sports commitment
German brewery C & A Veltins has unveiled a significant increase in its winter sports sponsorship programme for the 2014-15 season.
Bulgarian national team secures Eurofootball sponsorship
The Bulgarian Football Union national governing body has agreed a deal for domestic sports gaming company Eurofootball to become a sponsor of the Bulgarian national football team.
Hannover takes flight with Turkish Airlines
German Bundesliga football club Hannover 96 has agreed a multi-year partnership with Turkey’s national carrier Turkish Airlines.
East United invests in Levante
Australian and South Korean investment group East United has agreed a major sponsorship deal with Spanish Liga football club Levante.
Conad backs Zebre Rugby for Challenge Cup campaign
Italian rugby union team Zebre Rugby has reached an expanded sponsorship deal to make retail store brand Conad its shirt sponsor in European competitions.
Samsung touches down with RFU
Korean electronics giant Samsung has agreed a three-year deal to become the official consumer electronics and smartphone partner of the Rugby Football Union.
Castleford brings XBlades into Super League
English Super League rugby league team Castleford Tigers has signed a five-year kit deal with Australian sportswear manufacturer XBlades.
Eintracht Frankfurt brings in banking partner, nears stadium rights renewal
Eintracht Frankfurt has signed a three-year partnership with savings bank Frankfurter Sparkasse, while the German Bundesliga football club is reportedly closing in on a new stadium naming rights deal Commerzbank.
Super League’s Hull KR retains main sponsor
Business advice service ClearSky Business will continue as the principle sponsor of Hull Kingston Rovers in 2015 after signing a 12-month extension with the English Super League rugby league club.
Valencia looking sharp with El Ganso
Spanish fashion label El Ganso has signed a two-season extension to its partnership with Liga football team Valencia.
Red Bull Racing brokers new partnership
Formula One motor racing team Red Bull has announced a commercial partnership with retail foreign exchange broker Exness.
Actavis returns for ATP World Tour Finals
Dublin-based pharmaceuticals company Actavis has signed a two-year extension to its partnership with the Association of Tennis Professionals for its ATP World Tour Finals event.
PSG feeling good with Puressentiel extension
Aromatherapy products company Puressentiel has signed a two-year renewal to its official supplier deal with French Ligue 1 football champion Paris Saint-Germain.
Leicester drives on with local BMW dealer
English Premier League football club Leicester City has renewed its partnership with BMW dealership Sytner Leicester BMW and Mini for the on-going 2014-15 season.
Chelsea connects with Vietnamese mobile partner
English Premier League football club Chelsea has entered into a partnership with Vietnamese mobile network operator Vietnamobile.
Capri-Sun to refresh youth setup for Bundesliga quartet
Juice drink brand Capri-Sun has agreed partnerships with German Bundesliga football clubs Bayern Munich, Borussia Dortmund, TSG Hoffenheim and Werder Bremen for the 2014-15 season.
French Ski Federation secures Odalys partnership
The French Ski Federation has entered into a partnership with domestic tourist company Odalys.