English Premier League football club Chelsea has entered into a partnership with Vietnamese mobile network operator Vietnamobile.
The deal will run for three years, from 2014-15 until 2016-17.
Under the agreement, Vietnamobile will become the club’s official mobile network services partner in Vietnam.
The deal will also allow Vietnamobile to offer co-branded products such as limited edition SIM cards and promotions to customers in the Southeast Asian country.
In addition, Chelsea supporters in Vietnam will have access to exclusive digital mobile content such as wallpapers, videos and ringtones.