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Land Rover and EMC to support Wasps

Two new commercial sponsors have signed up to support English Premiership rugby union team Wasps, which announced yesterday (Wednesday) a deal to play games at the Ricoh Arena in Coventry from this December.

Coventry-based vehicle manufacturer Land Rover has secured a new multi-year partnership. Under the deal, Land Rover’s logo will appear on the front of the Wasps home and away shirts, while the company will also receive a host of commercial rights including extensive branding in the Arena, stadium activation space, hospitality and player appearances.

Phil Popham, the company’s group marketing director, added: “We are proud of our heritage in the region and already support a number of local community projects, so with Wasps confirming their move to the Ricoh Arena, it offered us a fantastic opportunity to further strengthen our community links, engage our thousands of employees and Land Rover owners who are also rugby fans. This new sponsorship complements our long-term support of Premiership Rugby and we remain committed to our long-standing relationship with Coventry Rugby Club.”

Leading cloud computing company EMC has returned as a Wasps partner having previously sponsored the club between 2009 and 2012. As part of the deal, EMC’s logo will feature on Wasps’ home and away kits.

James Petter, the senior vice-president and managing director of EMC in the UK and Ireland, added: “The team has a very clear strategy for success and we are elated to be working with them moving forward. Our expertise in data is going to contribute to the success of Wasps both on and off the field and we can’t wait to get started.”