Europe
French Ski Federation secures Odalys partnership
The French Ski Federation has entered into a partnership with domestic tourist company Odalys.
Werder Bremen seals Infront extension
The Infront Sports & Media agency will continue to sell German Bundesliga football club Werder Bremen’s top sponsorship rights through to the end of the 2028-29 season.
Freebets.com: Developing brand awareness with football and horseracing
Sports book affiliate website Freebets.com is using sponsorship in football and horseracing to maintain strong growth in the UK market.
Barcelona drinks to Estrella Damm extension
Spanish Liga football club Barcelona has extended its sponsorship deal with Catalan beer brand Estrella Damm through to the end of the 2017-18 season.
Mercedes-Benz renews with Turkish football body
The Turkish division of car manufacturer Mercedes-Benz has renewed a partnership with the country’s football governing body, the TFF.
Pelayo extends ties to Spanish national team
Insurance company Pelayo has renewed a sponsorship deal with the Spanish Football Federation (RFEF).
Land Rover and EMC to support Wasps
Two new commercial sponsors have signed up to support English Premiership rugby union team Wasps, which announced yesterday (Wednesday) a deal to play games at the Ricoh Arena in Coventry from this December.
Yezz adds Lille to Ligue 1 sponsorship portfolio
Lille has become the second French Ligue 1 football club this month to enter into a shirt sponsorship deal with American mobile telephone manufacturer Yezz.
P&G’s Homer appointed Barclays sponsorship chief
Nathan Homer has left his role as global sports marketing and Olympics director at consumer goods giant P&G to take up the head of global sponsorship and partnerships role at financial services giant Barclays.
Werder Bremen secures Chinese partnership
German Bundesliga football club Werder Bremen has entered into a new partnership with Chinese tyre manufacturer LingLong Tire.
World Snooker secures title sponsor for Ruhr Open
Hungarian-based dental group Kreativ Dental has reached an agreement with World Snooker to become the title sponsor of the Ruhr Open European Tour event.
Infront unveils new marketing strategy for Turkish Basketball League
The Infront Sports & Media agency has unveiled a new centralised marketing concept for the 2014-15 edition of the Turkish Basketball League top-tier domestic club competition.
Betway wagers on Cheltenham Festival showpiece deal
Online betting and casino operator Betway has struck a deal to become the title sponsor of the Queen Mother Champion Chase, one of the showpiece races at the Cheltenham Festival annual UK horseracing event.
EPCR in no rush to add to Heineken deal
European Professional Club Rugby, the new operating body for the continent’s premier rugby union club competitions, could wait until the beginning of next season to fill its remaining four commercial partner slots after unveiling beer brand Heineken yesterday (Monday).
Toshiba Medical Systems: moving from branding to knowledge development
Medical electronics company Toshiba Medical Systems is looking to move away from branded sponsorships towards commercial partnerships, whereby its products are sold to sports teams.
Heineken returns for new European rugby competitions as Canterbury signs on
Dutch brewing company Heineken has been confirmed as the first of five planned main commercial partners for the new competitions run by the European Professional Club Rugby organisation, while sportswear company Canterbury of New Zealand has also agreed a deal.
Manchester City in talks over lucrative Etihad Airways extension – report
English Premier League champion Manchester City is in line to secure a lucrative extension to its long-term sponsorship deal with Abu Dhabi airline Etihad Airways worth an additional £320m (€407m/$522m), according to UK newspaper the Mirror.
Barcelona targets Japanese market with Apamanshop deal
Spanish Liga football club Barcelona has signed a two-year sponsorship deal with Japanese real estate agency Apamanshop.