Hungarian-based dental group Kreativ Dental has reached an agreement with World Snooker to become the title sponsor of the Ruhr Open European Tour event.
The tournament takes place in the city of Mulheim in Germany’s Ruhr region from November 19-23.
The last three days of the event will benefit from live coverage by pan-European broadcaster Eurosport as many of snooker’s leading players enter at the last 128 stage.
Northern Ireland’s Mark Allen is the defending champion having beaten China’s Ding Junhui in last year’s final.
The European Tour series is made up of six events, with the top 24 on the final Order of Merit to progress to the Grand Finals to chase the £100,000 (€125,000/$163,000) top prize.