Europe
Castore increases debt facility with further deals on the horizon
British sportswear brand Castore has taken up the option of increasing the size of its debt facility by £25m (€28.4m/$30.4m
Geekvape extends Paris Saint-Germain sponsorship
French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year
Vodafone extends long-running support of Beşiktaş’ women’s team
Telecommunications group Vodafone has extended its sponsorship of the women’s team of Turkish club Beşiktaş.
AIA builds on Tottenham association with Kane deal
Pan-Asian insurance group AIA has built on its association with Tottenham Hotspur by appointing the English Premier League club’s captain Harry Kane as a brand ambassador.
After FTX, ‘inflated’ crypto sponsorships are over, says OKX marketing chief
Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
Castore furthers cricket presence with Surrey kit deal
British sportswear brand Castore has made its latest move in the cricket market by becoming the official teamwear supplier of Surrey County Cricket Club
Lille signs Aushopping V2 as sleeve sponsor
French Ligue 1 club Lille OSC has agreed a deal for local shopping centre Aushopping V2 to become its sleeve sponsor
Manchester City agrees regional deal in India with Reliance-owned Jio Platforms
English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
‘The club matches our global footprint’ | Inside Carlsberg’s 30-year Liverpool deal
This season, Danish beer brand Carlsberg celebrates its thirtieth anniversary as a sponsor of Premier League giant Liverpool FC, the longest-running sponsorship deal in the English top flight
New Balance insists on right to renew in AS Roma kit dispute
Italian Serie A club AS Roma believes that its projected kit supplier agreement after this season – thought to have been signed with Adidas – is likely to be overturned following a lawsuit by the incumbent tec…
AJ Bell adds Great Run Series to sponsorship portfolio
UK investment platform AJ Bell has been unveiled as the title sponsor of the Great Run Series as part of a five-year deal with the Great Run Company
Serie A clubs in talks with betting brands ahead of law change, UK waits on white paper
Italian clubs are negotiating with betting brands as 2018 ban set to be overturned
Much-delayed white paper on UK regulation due in the coming weeks
Coca-Cola backs German Handball Federation
Soft drinks giant Coca-Cola has agreed a deal to sponsor the German Handball Federation (DHB) in a deal brokered by the Sportfive agency
Crvena Zvezda secures Meridianbet shirt sponsorship
Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]
Manchester United signs financial trading deal with Doo Group
Manchester United has announced a multi-year global sponsorship deal with online financial trading platform Doo Group
Stade Français deal marks Airwell’s first sports sponsorship
French Top 14 rugby union team Stade Français has signed climatic and thermal solutions company Airwell as a major sponsor in a deal brokered by the Sportfive agency.
Roma signs Auberge Resorts to back-of-shirt deal, as Napoli inks Upbit agreement
Italian Serie A club AS Roma has signed a back-of-shirt sponsorship deal with luxury hotel and resorts group Auberge Resorts Collection
Adidas agreement leads Italian Football Federation into next commercial cycle
The Italian Football Federation believes its new kit supplier deal with Adidas will act as a spur to sponsorship growth in the next commercial cycle following Italy’s failure to qualify for the World Cup in Qatar.