Serie A clubs in talks with betting brands ahead of law change, UK waits on white paper

(Photo by Jonathan Moscrop/Getty Images).

  • Italian clubs are negotiating with betting brands as 2018 ban set to be overturned
  • Much-delayed white paper on UK regulation due in the coming weeks
  • Spain remains the main exception in a Europe-wide tolerance of betting brands sponsoring sport
Serie A clubs are already in negotiations with major betting brands, in anticipation of the government overturning the 2018 ban on betting sponsorship in time for next season. The expected change would leave Spain as the only major football market with a ban in place on betting sponsorships in sport. The UK’s long-term position remains uncertain, as the gambling industry waits on the much-delayed white paper review of the 2005 Gambling Act.

Italy’s new sports minister, Andrea Abodi, has made it one of his priorities to remove the ban to help the country’s professional clubs overcome the financial difficulties that many of them face, in part, at least, due to losses incurred during the Covid pandemic.

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