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Stade Français deal marks Airwell’s first sports sponsorship

Joris Segonds of Stade Français passes the ball (Photo by Aurelien Meunier/Getty Images)

French Top 14 rugby union team Stade Français has signed climatic and thermal solutions company Airwell as a major sponsor in a deal brokered by the Sportfive agency.

As part of the deal, which commenced on Saturday with Stade Français’ win over Pau, Airwell receives brand exposure on the right pocket area of the Paris-based team’s shirts.

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