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AIA builds on Tottenham association with Kane deal

Harry Kane (by Craig Mercer/MB Media/Getty Images)

Pan-Asian insurance group AIA has built on its association with Tottenham Hotspur by appointing the English Premier League club’s captain Harry Kane as a brand ambassador.

Through its partnership with Kane, who is also England’s captain, AIA will collaborate with the Harry Kane Foundation (HKF) to champion the importance of health and mental wellbeing. This campaign will commence with Kane’s self-produced animation, ‘Harry Kane: Resilience’, to promote the importance of positive thinking, self-belief and having the support of others.

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