Europe

Cricket

LV= Insurance has decided not to renew its sponsorship agreement with the England & Wales Cricket Board when the term expires at the end of 2023
Football

VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.
Basketball

The NBA has signed up a record 17 sponsors in support of tomorrow’s ‘NBA Paris Game 2023 Presented by Nike’ between the Chicago Bulls and Detroit Pistons at the Accor Arena. T
Golf

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Football

French cable systems and services company Nexans has extended and strengthened its sponsorship of French Ligue 1 outfit Racing Club de Lens
Multiple Sports

The Irish sponsorship industry grew by nine per cent to reach an overall value of €196m in 2022, according to the annual report from sponsorship and research agency Onside.
Football

WhiteBIT, a cryptocurrency exchange that was founded in the Ukrainian city of Kharkiv, has agreed a sponsorship deal with the Ukrainian Football Association (UAF)
Snooker

The World Snooker Tour (WST) has signed crypto casino and sportsbook Duelbits as the new title sponsor of three of its events – the World Grand Prix, Players Championship and Tour Championship.
Football

Serie A club AC Milan has announced the promotion of Maikel Oettle as its new commercial director
Sailing

France’s SailGP team has agreed sponsorship deals with investment house ICM.com and ALL-Accor Live Limitless, the lifestyle loyalty programme of Hotel group Accor.
Rugby Union

Chinese consumer appliances firm TCL has become a sponsor of the French Rugby Federation (FFR) in a three-year deal announced today (Thursday)
Motorsport

Italian motorsport organisation Scuderia Ferrari has signed US software company Genesys as a new sponsor, while confirming the termination of a deal with Swiss blockchain technology company Velas Network
Football

IT consultancy and services provider Atos will integrate staff at Uefa’s headquarters in Nyon, Switzerland, as part of its eight-year deal to become an Official Global Sponsor of the federation’s men’s National Team Football programme from 2023 to 2030 and will use the deal to showcase its technology services.
Esports

Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Football

French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)
Multi-sport

Information technology company SCC France has become the latest company to sign as an official supporter of the Paris 2024 Olympic and Paralympic Games
Football

Online automotive retailer Cazoo has announced that it will not renew its shirt sponsorship agreement with Premier League club Aston Villa following its expiry at the end of the 2022-23 season and amid…
Multiple Sports

British sportswear brand Castore has taken up the option of increasing the size of its debt facility by £25m (€28.4m/$30.4m