Europe

Spain’s national football federation has renewed partnerships with Spanish carmaker Seat, insurance firm Pelayo, and private health clinic Sanitas.

German Bundesliga football club FC Nürnberg has secured a three-year extension to its partnership with main sponsor, insurance group Nürnberger Versicherung.

The Premier League has announced a three-year renewal of its partnership with UK banking group Barclays – confirming a report by SportBusiness Sponsorship in November.

Dutch Eredivisie football club Vitesse Arnhem has signed a kit supplier partnership with US sportswear manufacturer Nike. The four-year deal comes into effect from the 2019-20 season

The Albanian Football Association (FSHF) has agreed a sponsorship deal with telco Vodafone. The six-year deal names Vodafone Albania as an official sponsor of the Albanian national team

UK banking group Barclays has signed a multi-million-pound deal as the first title sponsor of the English Women’s Super League.

French telco Orange has signed a new partnership with this year’s Fifa Women’s World Cup in France.

Betting company Yabo Sport has been unveiled as an International Presenting Sponsor in Asia for Serie A, the top tier of Italian club football

The Royal Belgian Football Association (KBVB) has signed a four-year extension to its partnership with soft drinks manufacturer Coca-Cola

Italy’s national football federation has signed a new partnership with luxury Italian brand Emporio Armani.

German Bundesliga football club Mainz 05 has extended its partnership with window and door manufacturer Profine, its main sponsor, reversing a previously announced change to its strategy

Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation

Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.

Italian Serie A club AC Milan has signed a new Official Partner deal with US car rental firm Avis

Kenyan bookmaker SportPesa has further enhanced its football sponsorship portfolio by agreeing a two-year deal with the Football Association of Ireland

German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.

UCI WorldTour cycling outfit Team Sky has agreed a deal for UK petrochemicals manufacturer Ineos to become its new title sponsor, according to multiple reports