Europe

Football

Italian clubs are negotiating with betting brands as 2018 ban set to be overturned Much-delayed white paper on UK regulation due in the coming weeks
Handball

Soft drinks giant Coca-Cola has agreed a deal to sponsor the German Handball Federation (DHB) in a deal brokered by the Sportfive agency
Basketball

Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]
Football

Manchester United has announced a multi-year global sponsorship deal with online financial trading platform Doo Group
Rugby Union

French Top 14 rugby union team Stade Français has signed climatic and thermal solutions company Airwell as a major sponsor in a deal brokered by the Sportfive agency.
Football

Italian Serie A club AS Roma has signed a back-of-shirt sponsorship deal with luxury hotel and resorts group Auberge Resorts Collection
Football

The Italian Football Federation believes its new kit supplier deal with Adidas will act as a spur to sponsorship growth in the next commercial cycle following Italy’s failure to qualify for the World Cup in Qatar.
Football

Premier League side Aston Villa has agreed a deal with sports betting brand William Hill to become the club’s ‘Official In-Stadium Betting Partner’. T
Football

Italian Serie A club Udinese has signed consumer credit company Prestipay as its new co-sponsor, with the Udine-based company set to receive front-of-shirt branding rights
Football

Premier League club Nottingham Forest has announced UK for UNHCR, the UN Refugee Agency, as its new front-of-shirt sponsor
Football

Chris Rawlings, the chief commercial officer at the Scottish Football Association, is to leave his position after five years at the organisation
Football

Italian football club Bologna has agreed a new sponsorship with hair transplant specialists Dr. Cinik
Football

Tottenham Hotspur has announced a multi-year sponsorship with off-road vehicle Ineos Grenadier
Basketball

Italian sports brand Macron has signed as kit supplier for Italy’s national basketball teams in a four-year deal with the Italian Basketball Federation (FIP), starting in January 2023.
Football

English Premier League side Nottingham Forest has hired former AS Monaco and Uefa marketer Tyson Henly as the club’s new chief commercial officer.
Football

US-based e-commerce platform eBay has increased its sponsorship profile with Inter Milan by becoming the Italian football club's shirt sleeve sponsor
Ski Jumping

Mitsubishi Motors Germany has agreed a deal to sponsor the 2022-23 edition of ski jumping’s Four Hills Tournament.
Football

The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region