Europe
Qatar National Bank invests in Trabzonspor
Turkish Süper Lig football club Trabzonspor has signed a shirt sponsorship deal with financial institution Qatar National Bank.
DFB bets on market growth with shorter adidas deal
The Deutscher Fussball Bund, the German football federation, said this week that it had taken a gamble in only extending its kit sponsorship deal with adidas by four years.
888 targets Championship clubs, EFL relaxes betting rules
Online gaming operator 888 Holdings has struck one-year shirt sponsorship deals with three Championship clubs for the 2016-17 season and could do more deals as new rules in the EFL (English Football League) increase opportunities for betting brands to associate with all 72 clubs.

New format attracts first EuroCup basketball title deal
A rejig of Euroleague Basketball’s EuroCup format and higher broadcast production values helped the competition secure its first title sponsor, food brand 7Days, on a three-year contract.
Juventus banks new sponsor
Italian banking group UBI Banca has entered into a partnership with the country’s Serie A football club Juventus.
Napoli exploits new shirt sponsor space with Caffè Kimbo
Napoli has become one of the first clubs in Italy’s Serie A to make use of the new space available for sponsors on the rear of club shirts, in its deal this month with Italian coffee maker Caffè Kimbo.
DOSB misses out on gold from 2013-16 sponsor cycle
The German Olympic Committee (DOSB) has increased the value of its sponsorship portfolio for the 2013-16 cycle, but has failed to meet revenue expectations over the last decade, according to the organisation’s president Alfons Hörmann.
Hamilton Academicals sign shirt and stadium sponsors
Scottish Premiership football club Hamilton Academicals has entered into a stadium naming rights and shirt sponsorship agreement with home improvements firm Superseal, along with a separate shirt sponsorship deal with online gambling brand NetBet.
Swiss Cup scores new title sponsor
Insurance group Helvetia has been named the new presenting partner of the Swiss Cup domestic football tournament.
Mountain Dew backs new esports competition
Soft drinks brand Mountain Dew has agreed a deal with esports organisations ESL and ESEA to become the title sponsor of a new Counter-Strike: Global Offensive (CS:GO) competition.
Motorpoint signs on as Motherwell’s new shirt sponsor
Independent car retailer Motorpoint has upgraded its partnership with Motherwell to become the Scottish Premiership football club’s new shirt sponsor.
Tag Heuer adds LaLiga to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a sponsorship deal with LaLiga, which operates the top two divisions of Spanish football.
Olympic Committee of Portugal fuels up with Repsol
Spanish energy company Repsol has signed a sponsorship agreement with the Olympic Committee of Portugal (COP) ahead of the 2016 summer Games in Rio de Janeiro, Brazil.
Sale Sharks seal record jersey sponsorship deal with UKFast
Technology cloud and colocation provider UKFast has secured a jersey sponsorship deal with English Premiership rugby union club Sale Sharks.
Scottish Rugby converts first gin partner
Scottish Rugby, the governing body of rugby union in the country, has agreed a partnership with the Eden Mill distillery and brewery.
Fiorentina drives away with Renault deal
Italian Serie A football club Fiorentina has entered into a partnership with French car manufacturer Renault.
Title sponsor extends with women’s cycling team
Hospital care and office furniture manufacturer Bigla has extended its title sponsorship agreement with women’s cycling team Cervélo Bigla.
Mercedes-Benz drives on with Open Championship
German automotive company Mercedes-Benz has signed a multi-year extension to its partnership with golf’s Open Championship.