Scottish Rugby converts first gin partner

Scottish Rugby, the governing body of rugby union in the country, has agreed a partnership with the Eden Mill distillery and brewery.

The four-year deal will run until 2020 and names Eden Mill as the official gin of Scottish Rugby, as well as Pro12 clubs Glasgow Warriors and Edinburgh Rugby.

The partnership will officially launch once the 2016-17 Pro12 season begins in September, with Scotland’s autumn Test match against Australia on November 12 marking the first international game of the agreement.

Eden Mill will provide on-site bars during games as part of the deal, with supporters able to sample Eden Mill’s Love Gin, Oak Gin, Hop Gin and specialty gin cocktails.

Eden Mill will also be granted brand exposure during games, organise exclusive fan offers and receive promotion via the clubs’ digital and social media channels.