Fiorentina drives away with Renault deal

Italian Serie A football club Fiorentina has entered into a partnership with French car manufacturer Renault.

The one-year agreement names Renault as the club’s official automotive partner for the 2016-17 season.

As part of the deal, Renault Italia’s Nuova Comauto group will provide Fiorentina with a fleet of 40 cars to accompany the club’s coach and transport technical and managerial staff.

Renault will be promoted through LED and big-screen advertising during Fiorentina’s home games, and its branding will feature on interview backdrops and on the club’s official website.

Vehicle giveaways will also be organised by the two parties.