Insurance group Helvetia has been named the new presenting partner of the Swiss Cup domestic football tournament.
The four-year agreement will cover the 2016-17 to 2019-20 seasons and will see the competition officially be titled the Helvetia Schweizer Cup.
Helvetia struck the deal with the Swiss Football Association (SFV).
The first round of the 2016-17 Swiss Cup begins on August 15. The final will take place in Geneva on May 25.