Napoli exploits new shirt sponsor space with Caffè Kimbo

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.

Branding space on the FC Barcelona team jersey has reached a new financial high following white goods manufacturer Beko’s deal in June.

Spanish LaLiga club Valencia completed its line-up of premium partners for the 2015-16 season this month, adding online betting company Codere Apuestas, but remains without a main shirt sponsor after holding out for what it considers to be market value.