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PSG signs LoveBet as first regional partner, launches virtual LED
Philippine betting brand…
Telefónica renews Team Movistar UCI World Tour deal
Spanish telco Telefónica …
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa…
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making…
Deutsche Post diverts Schalke’s shirt sleeve rights to DHL
German postal services and courier group Deutsche Post DHL will honour its shirt sleeve agreement with Bundesliga club Schalke 04 even though the subsidiary brand it supported in the first year of the…
Lavazza makes Premier League debut, signs with Arsenal, Liverpool
Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.