Australia
VIA Network seals Panthers partnership
The National Rugby League’s Penrith Panthers rugby league club in Australia has signed up staff training and recruitment company VIA Network as a partner.
Big Bash League sells out partnership inventory
Cricket Australia’s Twenty20 competition the Big Bash League (BBL) has sealed partnerships with icy treat Zooper Dooper, Warner Bros. Pictures and Warner Bros. Movie World.
William Hill claims landmark partnership with Australian Open
Tennis grand slam the Australian Open has agreed a first-of-its-kind partnership with bookmaker William Hill.
United Petroleum refuels Collingwood deal
AFL Aussie rules football team Collingwood has renewed its partnership with Australian fuel and convenience retail chain United Petroleum.
Melbourne Stars sign up partners for new BBL campaign
Australian Big Bash League cricket franchise the Melbourne Stars has named its principal and co-major partners for the upcoming 2015-16 season.
NBL heads to the pictures with new partner
Australian cinema chain Hoyts has entered into a partnership with the country’s National Basketball League.
Sponsor switches codes and Brisbane sporting allegiance
Australian National Rugby League club the Brisbane Broncos has agreed a sponsorship deal with National Storage after the self-storage solutions company’s deal with AFL Aussie rules team the Brisbane Lions expired.
Land Rover builds Super Rugby portfolio
British multi-purpose vehicle manufacturer Land Rover has agreed a new partnership with the Melbourne Rebels and has extended its deal with fellow Australian Super Rugby franchise the Brumbies.
Western Force converts BLK extension
Australian Super Rugby franchise Western Force has renewed its partnership with sportswear manufacturer BLK.
Football Federation Australia makes tracks with Continental
Football Federation Australia, the body that governs the sport in the country, has agreed a multi-year partnership with German tyre manufacturer Continental.
Central Coast Mariners sign double deal
Australian A-League football club the Central Coast Mariners has agreed new partnerships with Universal LED and Aon Risk Solutions.
Newcastle Knights move in with new partner Huntlee
Australian NRL rugby league club the Newcastle Knights has partnered with Huntlee, a newly-developed town in the Hunter region of New South Wales, the state in which the team is based.
Central Coast Mariners end search for shirt sponsor
Australian A-League football club the Central Coast Mariners has named IT services company Search Technologies as its new back-of-shirt sponsor.
Ladbrokes targets NBL to further Australian growth
British bookmaker Ladbrokes has become the latest firm to back Australia’s National Basketball League under its commercial revamp.
Western Sydney Wanderers cash in Pepper Group extension
Australian A-League football club Western Sydney Wanderers has renewed its partnership with financial services firm the Pepper Group.
Melbourne Racing Club partners with Ladbrokes
Melbourne Racing Club has agreed a three-year partnership with bookmaker Ladbrokes ahead of this weekend’s Caulfield Guineas Day horseracing event in the Australian city.
Gold Coast 2018 enrols new top-tier partner
Australian education establishment Griffith University has agreed a value-in-kind deal to become a major sponsor of the 2018 Commonwealth Games multi-sport event, which will take place in the Gold Coast region of the country.