Australia
NBL continues sponsor drive with Alcatel OneTouch deal
The Australian National Basketball League has teamed up with the Alcatel OneTouch smartphone and tablet brand ahead of the upcoming 2015-16 season.
Perth Glory extends long-running deal with main sponsor
Australian A-League football club Perth Glory has extended its sponsorship deal with its principal partner QBE Insurance.
Swimming Australia makes a splash with new footwear sponsor
Swimming Australia, the body that governs the sport in the country, has announced a partnership between footwear brand Sperry and the Australian Dolphins swim team.
Western Sydney Wanderers continue partnership with Mitsubishi Electric
Australian A-League football club Western Sydney Wanderers has extended its partnership with Japanese electronics company Mitsubishi Electric.
Australian Open strings up with Yonex
The Australian Open tennis tournament has named Japanese sports equipment manufacturer Yonex as a new commercial partner.
NBL partners with Europcar and Telstra ahead of new campaign
The Australian National Basketball League has agreed partnerships with car rental company Europcar and telecommunications company Telstra.
Jets dial up Alcatel deal for new A-League season
Australian A-League football club the Newcastle Jets has teamed up with the mobile phone and tablet company Alcatel Onetouch ahead of the upcoming 2015-16 season.
Xbox enhances partnership with V8 Supercars
The V8 Supercars motor-racing series has expanded its partnership with the Xbox gaming company ahead of the 2015 Supercheap Auto Bathurst 1000 race.
Titans renew deals with three sponsors
The Gold Coast Titans Australian NRL rugby league club has extended partnerships with three of its major sponsors.
NBL takes flight with Virgin Australia
The Virgin Australia airline has struck an agreement with the Australian National Basketball League (NBL).
Newcastle Jets add gloss with Inspirations Paint
Australian paint stores chain Inspirations Paint has reached an agreement to become a major sponsor of A-League football team Newcastle Jets.
BHP Billiton makes its mark at Perth Stadium
Mining company BHP Billiton has secured naming rights for the sporting precinct at the new Perth Stadium in Australia.
NBL acquires US partners
US sports performance and apparel brands McDavid and Shock Doctor have agreed to become sponsors of the Australian National Basketball League.
Wests Tigers land record sponsorship deal
Wests Tigers has hailed a record three-year deal to make Brydens Lawyers the Australian National Rugby League club's new major sponsor.
Chemist Warehouse nets NBL deal
Online pharmacy company Chemist Warehouse has agreed to become an official partner of the Australian National Basketball League.
Australian Rugby Union takes flight with Qantas extension
The Australian Rugby Union has extended its long-term partnership with Qantas, the country’s national airline.
Melbourne Storm books extended stay with Crown Resorts
Australian National Rugby League team Melbourne Storm has agreed a long-term extension to its partnership with entertainment group Crown Resorts.
Jaycar Electronics renews with NRL’s Bulldogs
Australian National Rugby League team Canterbury-Bankstown Bulldogs have signed an extension to their sponsorship deal with Jaycar Electronics.