Australia

Football

Australian A-League football club Melbourne Victory has officially terminated its contract with new shirt sponsor Kaishi Entertainment
Cricket

The Government of Queensland has put the naming rights to the Gabba, Brisbane’s iconic cricket stadium, on the market.
Motorsport

Cashless payment provider tappit has signed a three-year cashless technology partnership with the Australian Formula One Grand Prix
Football

Australian A-League football club Melbourne Victory was forced to play yesterday’s (Tuesday’s) AFC Champions League match against Korean side Daegu FC without a shirt sponsor amid question marks over its…
Basketball

The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia
Motorsport

Australian motor-racing series the Supercars Championship has revealed a host of sponsorship renewals ahead of the start of its 2019 season
Baseball

Australia’s national baseball federation has become the country’s first sports body to ban alcohol advertising and sponsorship in all junior and national team competitions.
Motorsport

Formula One motor-racing team Ferrari has sealed a sponsorship deal with Australian forex and CFD broker EightCap
Rugby League

Retail pharmacy chain Chemist Warehouse has extended its partnership with Australia’s National Rugby League.
Australian Rules Football

Cleaning services company Ikon has extended its stadium naming rights partnership with AFL Aussie rules football club Carlton
Golf

Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia
Australian Rules Football

The AFL Aussie rules football competition has agreed a deal for online property retailer realestate.com.au to become the title sponsor of its short-form AFLX competition. The deal also names realestate.com
Rugby Union

The Melbourne Rebels have extended a kit sponsorship deal with commercial cleaning company ICS Service Solutions, while the Super Rugby club has been forced to defend a controversial new partnership with…
Australian Rules Football

Aussie Rules club Adelaide Football Club has signed a four-year partnership with Australian telco Optus
Motorsport

Australian tyre retailer Beaurepaires has signed as the naming partner for the Melbourne 400 Supercars race at the Albert Park Grand Prix circuit in March
Cycling

Australian oil and gas producer Santos has extended its naming rights sponsorship of road cycling’s Tour Down Under for another three years.
Basketball

Korean car brand Hyundai has become the first automotive sponsor of the RAC Arena sports and entertainment venue in Perth, Western Australia, in a multi-year partnership
Tennis

Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam