HomeNewsNewsOther IndustryCricketAustralia

Gabba naming rights put on market

The Government of Queensland has put the naming rights to the Gabba, Brisbane’s iconic cricket stadium, on the market.

The deadline for the submission of expressions of interest from domestic and international companies to the government’s Palaszczuk Ministry has been set as April 17.

Selling the naming rights to the Gabba was a recommendation of the independent Queensland Stadium Taskforce Report, which was published last year. Funds raised from the sponsorship will be used to support renovation work at the stadium.

Queensland’s minister for housing and public works Mick de Brenni said: “After 123 years, we are unlocking the opportunity to restore the Gabba to its former glory. Giving this process the green light is the next leap forward to modernising our major sports facilities and the authority that runs them.”

Queensland’s deputy premier Jackie Trad said that a key condition of any deal would be that the ‘Gabba’ name is retained.

Aside from being one of the most famous cricket grounds in the world, the Gabba is the home ground of the Brisbane Lions Australian Football League team, along with the Brisbane Heat and Queensland Bulls cricket clubs.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.