HomeNewsNewsOil & GasCyclingAustralia

Santos goes again with Tour Down Under

Australian oil and gas producer Santos has extended its naming rights sponsorship of road cycling’s Tour Down Under for another three years.

The 2019 Tour Down Under, just finished, consisted of a men’s and women’s UCI race and a broader entertainment festival – the Santos Festival of Cycling.

Santos has been the naming rights sponsor of the event since 2010.

Kevin Gallagher, Santos managing director and chief executive, said the race held a “great alignment with our community investment objectives – to support healthy living, regional communities and the environment.”

Gallagher added: “Santos is South Australia’s biggest company, providing more than 3,500 jobs across the country. Just like our company, the Santos Tour Down Under delivers for the economy, last year generating $63.7m in economic impact for South Australia.

“Santos is committed to benefitting the communities in which we operate. In 2019, the Santos Tour Down Under is passing through 98 towns, making this truly an event which showcases our great State to Australia and the world.”

To celebrate the 10th anniversary, Santos launched a new advertising campaign featuring Santos employees who ride to work.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.