Cleaning services company Ikon has extended its stadium naming rights partnership with AFL Aussie rules football club Carlton.
The company has held naming rights to Ikon Park since 2015 and has agreed a new five-year contract to take the partnership through to 2024.
In addition to being the club’s official venue partner, Ikon is an AFLW Foundation partner and Carlton in Business member.
The agreement was announced in the wake of a funding commitment from the federal government for the renovation of Ikon Park. The Melbourne stadium has served as Carlton’s headquarters since opening in 1897, although it hasn’t hosted AFL games since 2005.
Following the launch of the women’s AFLW league in 2017, Ikon Park has become the home of Carlton’s team in the competition and the renovation is planned to enhance this position. The Liberal Nationals Government has confirmed it will commit AUD $15m (€9.43m/$10.68m) to the project, building on an earlier pledge of AUD $20m by Victoria’s state government which was dependent on federal backing.
Ikon managing director George Tahan said: “As our organisation continues to grow across Australia, our alliance with Carlton has helped open some fantastic business opportunities. Sunday’s federal funding announcement further heightens the excitement we feel about the future of both Carlton and Ikon Park.”