Asia-Pacific

The Argentinian Football Association has appointed IMG as its exclusive sponsorship agency in the Asia Pacific region (APAC), as part of a two-year deal that will run from 2025 to 2026.

SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.

Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.

The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region

OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.

The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…

Sports industry careers and educational content series Sports Matters Academy delves into the world of brands and sports sponsorship this Thursday, May 12. Two sessions, at 10am and 4

SPOTV, the new pan-regional, Asia-Pacific sports broadcaster, has appointed Outlast Sports & Entertainment, the Singapore-based sports marketing agency, to sell regional and local advertising, along with…

The Asian Football Confederation will launch a women's Champions League competition in 2023 - AFP

A Beijing 2022 Winter Olympics test event trialled having media conduct interviews with athletes in a 'mixed zone' in which they were in separate rooms and connected via video link - China News

Fifa announced the nine host cities for the 2023 Women's World Cup in Australia and New Zealand. Eden Park in Auckland will host the opening game and Sydney's Stadium Australia will host the final

McLaren Formula One chief Zak Brown expects the motor racing series to pull off at least 20 of its planned 23 races this year

Asian qualifiers for the 2022 Fifa World Cup and the 2023 AFC Asian Cup resume today after a delay of more than a year due to the pandemic

Chinese media company Sina, majority owner of the Weibo social media platform and owner of the Sina Sports media platform, among other assets, has went private and ceased to be a publicly-traded company…

The Chinese government has asked internet giant Alibaba to divest its assets in the media sector due to concern about the company's public influence

It will be "difficult" to have athletes' families come to Japan to watch them at the Tokyo Olympics, organising committee president Seiko Hashimoto said - AFP

Chinese state broadcaster CCTV did not show live coverage of this year's NBA All-Star Game, as it had been previously expected to do as part of a thaw in Chinese relations with the American basketball le…

The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC