Asia-Pacific

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Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.

Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.

Research by Sports Sponsorship Insider into the automotive sector has generated rights values to 98 out of 570 recorded automotive sector sponsorship deals, worth €854m ($991m) per year, at an average …

Facebook Asia Pacific launched a global campaign to introduce their platform to potential sport advertisers called "Give Your Game Everything" on Wednesday, exactly a year before the start of the Tokyo…

The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021

The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia

Premier League champions Manchester City have announced a new regional partnership with cashless payments firm tappit. The deal will see tappit become the club’s Official Events Cashless Payment Partner.

Features

Research by Sports Sponsorship Insider into the sporting goods sector has generated rights values to 175 out of 871 recorded kit supplier sponsorship deals

Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.

Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.

For 2016-17, we have 158 brands and covered 298 properties to map out the sponsorship landscape in the betting sector.

For 2016-17, we have researched 94 properties, including 45 deal values, and covering 27 brands to map out the sponsorship landscape in the oil and gas sector.

French oil and gas company Total extended its Global Partner deal with the World Badminton Federation (BWF) this year because the Asian market is key to the sales growth of its Total Quartz engine oil…

For 2016-17, we have researched 134 properties, including 51 deal values, and covering 27 IT brands to map out the sponsorship landscape in the IT sector.

For 2016-17, we have researched 227 properties, including 63 deal values, across 99 insurance brands to map out the sponsorship landscape in the insurance sector.

For 2016-17, we have researched 249 properties, including 43 deal values, across 99 logistics brands to map out the sponsorship landscape in the logistics sector.

For 2016-17, we have researched 2,362 deals, across 32 countries, with 90 new deal values to map out the sponsorship landscape in non-European football.

“Have you been to China recently?” I ask this because the question is really a kind of shorthand for a different sort of enquiry, that is to say: is your sports, brand or agency connected to the potentially vast quantities of money that will be spent on sport by both the public and private sector in China over the next few years?

The Malaysia FA Cup (Piala FA Malaysia) is a national knock–out football competition organised by the Football Malaysia Limited Liability Partnership with supervisional help from the Football Association of Malaysia. Beverage company Superbest Power will act as the Title Sponsor of the competition, providing the brand with promotional rights nationally as well as activation rights during FA Cup matches. The partnership also gives the Superbest Power Coffee brand presence in other Malaysia League competitions as an Official Partner.

Fiba, world basketball's governing body, expects its Global Partner programme for the next cycle to bring in increased revenue, following its deal with the Chinese state-owned conglomerate Beijing Enterprises.

Global banking group HSBC will pay more per year in prize money for its title sponsorship of the flagship WGC-HSBC Champions golf tournament in Shanghai, China under the terms of its five-year extension.

The MP & Silva agency is thought to have gone a long way towards hitting its aggressive sponsorship commitment to the Football Association of Malaysia with its deal last month with national telecommunications company Telekom Malaysia.

 Japanese carrier Japan Airlines has paid a seven-figure euros rights fee to become the Global Partner and Official Airline of the international basketball federation in a 17-month deal, from August 2015 to the end of 2016.

Serie A club Internazionale’s official partner deal last month with Chinese online wine retailer Jiuxian represents the first step in a global sponsorship programme that the club hopes will help it earn t…

The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.

To mark the start of the 2015 FIM MotoGP World Championship, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the top four MotoGP teams – Ducati, Movistar Yamaha, Monster Yamaha and Repsol Honda – the race title sponsors and the central MotoGP World Championship sponsors.