Asia-Pacific

Asian online bookmaker Dafabet is using sponsorship of football clubs and snooker events in the United Kingdom to drive revenue in its core Asian markets

Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.

English Premier League football club Arsenal has agreed a three-year deal to make online gaming website Bodog its official Asian betting partner.

English Premier League football club Manchester United has announced a multi-year sponsorship agreement in the Asia-Pacific region with American multi-national food and beverage company PepsiCo.