Asia-Pacific
Dafabet: UK assets driving Asian expansion
Asian online bookmaker Dafabet is using sponsorship of football clubs and snooker events in the United Kingdom to drive revenue in its core Asian markets
Fifa targeting five key sectors for regional deals
Fifa marketing director Thierry Weil expects brands from five sectors to take up the majority of the federation’s new Regional Supporter sponsorships: insurance, telecommunications, railways/ground transportation, logistics and real estate.
Bodog to drive Arsenal brand in Asia
English Premier League football club Arsenal has agreed a three-year deal to make online gaming website Bodog its official Asian betting partner.
United teams up with PepsiCo in Asia-Pacific
English Premier League football club Manchester United has announced a multi-year sponsorship agreement in the Asia-Pacific region with American multi-national food and beverage company PepsiCo.