Americas
NFL fills pizza sponsorship category with Little Caesars
The National Football League has signed up Little Caesars as a new sponsor, designating the Detroit, Michigan-based chain as the league's official pizza in a multiyear agreement
Miller Electric secures naming rights to Jaguars’ training facility
The National Football League's Jacksonville Jaguars have secured a 10-year naming rights agreement for the team's new practice facility with the Jacksonville, Florida-based Miller Electric Company
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
World Surf League agrees three-year deal with beer brand Corona
The World Surf League has renewed a partnership with AB InBev beer brand Corona for the next three years
Rocket Mortgage drops DeChambeau due to LIV Golf move
PGA Tour tournament sponsor cuts ties with prominent golfer
MLS signs up IHG Hotels & Resorts as latest sponsor
Major League Soccer (MLS) has added IHG Hotels & Resorts to its sponsorship portfolio
T-Mobile adds title sponsorship of Chicago event to SailGP deal
SailGP has expanded its association with telco T-Mobile to include title sponsorship rights to its inaugural Chicago Grand Prix
NFL signs wine sponsorship deal with E. & J. Gallo
League continues to evolve and expand its alcohol sponsorship activity
UFC adds OnePlus as marketing partner
The Ultimate Fighting Championship (UFC) mixed martial arts series has signed a marketing deal with global technology brand OnePlus
Octagon promotes string of executives across North America marketing division
Global sports agency Octagon has announced the promotion of several executives across its marketing division in North America
Phillies pick Two Circles to sell jersey patch
MLB club selects Bruin Capital-owned agency to sell key sponsorship asset
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
Manchester United CMO Newman joins WWE as head of marketing
World Wrestling Entertainment (WWE) has announced the appointment of Manchester United chief marketing officer Catherine Newman as executive vice-president and head of marketing
RBC cuts ties with LIV Golf’s Johnson, McDowell
Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property
Wells Fargo extends with Mexican Football Federation in SUM-brokered deal
Wells Fargo has extended its ‘Official Financial Services Sponsor’ agreement of the men’s and women's Mexican national football teams in the US.
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AFA announces sponsorship agreement with BetWarrior, ‘strikes deal’ with Yili
The Argentinian Football Association (AFA) has announced a sponsorship agreement with Latin American betting operator BetWarrior and has reportedly struck a separate sponsorship deal with Chinese dairy…
Data Snapshot: NHL 2021-22
NHL sponsorship revenue has grown at double-digit YoY percentage increases over the last decade, according to the league, and the trend continued into the 2021-22 season as the worst effects of Covid-19 pandemic on the league’s event programme fell away.
AC Milan secures regional deal with Betsson in Latin America
Italian Serie A champion AC Milan has signed up gambling platform Betsson as a regional sponsor in Latin America