Americas
NFL naming rights not an easy sell
SAN FRANCISCO 49ers is struggling to land a naming rights deal that has been earmarked to pay for a large chunk of the cost of its new stadium
Concacaf hits Hispanics for MillerCoors
Brewer MillerCoors' sponsorship deals for the Concacaf Gold Cup and Concacaf Champions League in February were driven by the football tournaments’ popularity in the US Hispanic market.
Usoc to renew 85 per cent of 2009-12 sponsors
THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more
Jeff Diskin, executive vice president, Hilton Worldwide
Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…
Nuala Walsh, head of global client relations, Standard Life Investments
Sports Sponsorship Insider speaks with Nuala Walsh, head of global client relations, Standard Life Investments, about the rationale for the asset management arm of the Edinburgh-based company’s move t…
MLB wants one more major sponsor in 2013
MAJOR LEAGUE BASEBALL (MLB), the North American baseball league, is looking to sign at least one more central sponsor in 2013, following its deal with mobile network operator T-Mobile in January
Roger Duthie, global head of sponsorship, Emirates
Dubai-based airline Emirates was announced as Formula One (F1)’s latest global partner this week and Sports Sponsorship Insider caught up with Roger Duthie, Emirates’ head of global sponsorship, days bef…
Brands connect with NASCAR fan loyalty
UNLIKE FORMULA ONE, the foundation of NASCAR does not lie in glamour
Bridgestone eyes South American double after Libertadores deal
TYRE MANUFACTURER BRIDGESTONE could become the dominant sponsor of South America’s continental club football tournaments.
PGA Tour in credit with MasterCard
GOLF’S PGA TOUR is in discussions with brands in up to five industry sectors, thought to include automotive manufacturing, banking and consumer electronics, about new central sponsorship agreements to b…
Cosmos return threatens Red Bull
SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.
Otto Bock recommits to IPC after London 2012 success
OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30
American Express makes new home at Barclays Center
AMERICAN EXPRESS, Barclays Center, and the Brooklyn Nets have entered into a multi-tiered, five-year alliance making American Express the official credit card of Barclays Center and the Brooklyn Nets and…
Herbalife renews unofficial Beckham deal
GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…
Nike wins Rio with Tier 3 pitch
IN AN AGREEMENT which has amazed some observers, Nike is set to be announced as a Tier 3 partner of the Rio 2016 Olympic Games as well as the official kit partner of Team Brazil at London 2012 and Rio…
Ochocinco cashes in on social media presence
MUSCLEPHARM CORPORATION, the Nevada-based nutritional supplement company, signed a one-year sponsorship deal with “NFL superstar and sports social media trendsetter” Chad Ochocinco, a wide receiver for…
NHL aspirations drive Quebecor’s naming game
CANADIAN MEDIA and cable company, Quebecor Media, have bought the naming rights to the city’s arena for a 25-year period, even though it’s yet to be built.
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