Americas
Nike to cut ties with Livestrong foundation
Nike has opted to end its partnership with the Livestrong Foundation, the organisation founded by disgraced cyclist Lance Armstrong.
WICB receives commercial confidence boost
The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.
Multicultural MLS fan-base leads to AT&T renewal
Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.
Bandsports partners with Sky Brasil for French Open rights
Sky Brasil has agreed a deal with Bandsports to carry coverage of the French Open, according to the Maquina do Esporte website.
Colombian Football Federation extends Adidas deal
The Colombian Football Federation (FCF) has extended its partnership with Adidas through to 2022.
CFE Federal Credit Union banks UCF Arena naming rights
CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.
Hitachi renews commitment to Brazilian top flight club
Hitachi has agreed a one-year extension to its shirt sponsorship contract with Brazilian top flight football club Ponte Preta.
Microsoft scores touchdown with major NFL deal
The NFL has secured a new partnership with Microsoft worth $400m (€310m) over five years, according to widespread US media reports.
Sadia and Batavo feed Rio 2016’s commercial appetite
Brasil Foods has agreed a deal with the Rio 2016 Organising Committee for the Olympic and Paralympic Games for its Sadia and Batavo brands to become official supporters of the Games.
Grupo Petropolis lands second World Cup naming rights deal
Grupo Petrópolis has secured a 10-year naming rights deal for 2014 World Cup venue, Recife’s Arena Pernambuco.
College sport conference seals network extension
The Sun Belt Conference, Cox Sports Television and Comcast Sports Southeast have agreed a one-year extension of the Sun Belt Network.
MLS opens window to new partnership
Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.
Centauro to invest more than $50m in World Cup deal
Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.
Mountain West conference strikes regional deal with DirecTV Sports
DirecTV Sports and its Root Sports regional sports network has agreed a multi-year rights deal with the Mountain West US college sports conference.
Brazil takes off with new airline partner
The Brazilian Football Confederation has agreed a four-year sponsorship deal with Gol Linhas Aéreas.
NASCAR pens colourful new partnership
NASCAR has signed a multi-year partnership with supplier Sherwin-Williams.
FC Dallas closing in on stadium naming rights partner
Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.
Volkswagen signs up Pele
Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador.