Major League Baseball team Atlanta Braves has signed a multi-year partnership with Comcast which will result in the mass media company providing technology infrastructure when it moves to its new ballpark.
The Braves are due to start playing at the Cobb County facility in 2017 and Comcast will provide video, voice and high-speed internet connectivity throughout the stadium and its surrounding development.
Comcast will also occupy a nine-story office building in the mixed-use development adjacent to the stadium and be one of the largest sponsors at the ballpark, with its Xfinity brand attached to the lounge space in the upper-right field area.
“From the outset, we said the Braves would set a new standard of excellence in every aspect of this project, and building the most technologically advanced ballpark in history and redefining fan connectivity is key to accomplishing that,” Atlanta Braves chairman Terry McGuirk said.
“Our partnership with Comcast will keep us head-and-shoulders above other sports venues and mixed-use communities around the country and allow us to meet our fans’ high expectations for engagement, awareness and access. Shoppers, hotel guests and office tenants will also enjoy an experience unlike any other community.”