US regional banking company KeyBank has opted to expand its partnership with North American MLB baseball team the Cleveland Indians.
The deal will run for five years, from 2015 until 2019.
Under the agreement, KeyBank will become the official bank of the Cleveland Indians.
The bank will continue to benefit from branding placement across four light tower poles along the first-base line inside the team’s Progressive Field ballpark. KeyBank will also have access to additional signage branding inside the venue and will upgrade its on-site ATMs to hold larger cash capacities.
In addition, KeyBank will support renovations of the Kids Clubhouse facility and serve as a presenting partner of the team’s Tribe Fest initiative. The bank will also roll out various new social media campaigns and support the KeyBank ATM ‘Ask the Manager’ Show with Indians manager Terry Francona throughout the season on the Indians Radio Network.
The expanded deal will extend a relationship between KeyBank and the Indians which began 21 years ago.