Korean automotive company Kia Motors has signed up as a platinum sponsor for the 2015 Copa America national team football tournament.
This year’s showpiece in Chile will be the second time Kia sponsors the event, having served as a gold sponsor during the 2011 edition in Argentina.
The financial terms of Kia’s elevation to a top-tier sponsor with the Copa America, which is organised by the South American Football Confederation (Conmebol) were not disclosed.
The sponsorship was brokered by the Traffic Sports USA agency on behalf of the tournament’s commercial rights holder WeMatch.
The 2015 Copa America takes place between June 11 and July 4. Kia joins MasterCard and Santander as a top-tier partner of the tournament.