Americas

Fantasy sports brand DraftKings has signed a five-year deal to become a Signature Partner of the Madison Square Garden Company, the commercial rights-holder for the Madison Square Garden arena and its sports teams.

Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.

Canadian telecommunications company Shaw Communications has extended its title sponsorship of the Shaw Charity Classic golf tournament on the Champions Tour.

Major League Baseball has agreed terms for personal care brands Gillette and Head & Shoulders to sponsor its 2015 Home Run Derby.

The Ladies Professional Golf Association (LPGA) has extended deals with sponsors of two of its major events.

Leather goods manufacturer Roots Canada has reached an agreement to partner the Toronto 2015 Pan American and Parapan American Games multi-sport events.

Californian-based financial services company Golden 1 Credit Union has secured a long-term arena naming-rights deal with NBA basketball team Sacramento Kings.

US Bank has signed up as the stadium naming rights partner of the new home of the Minnesota Vikings NFL American football franchise.

Multinational professional services firm Deloitte has become an official sponsor of the USA Rugby national governing body.

Telecommunications company Digicel has secured a multi-year partnership with English Premier League team Manchester City and its affiliated Major League Soccer franchise New York City FC.

Bedding manufacturer Airweave has agreed to become an associate sponsor of the US Olympic Committee’s Road to Rio Tour.

The Canadian division of insurance giant Aviva has agreed a multi-year partnership with Tennis Canada.

North American NBA basketball franchise the Philadelphia 76ers have dropped the name of banking and financial services company Wells Fargo from their home arena.

North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.

US sportswear giant Nike has secured a long-term deal to become the official on-court apparel provider of the National Basketball Association in North America.

Sports nutrition company MusclePharm has secured a multi-year partnership with the City Football Group.