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US Bank seals naming rights deal for new Vikings stadium

US Bank has signed up as the stadium naming rights partner of the new home of the Minnesota Vikings NFL American football franchise.

The deal will run for 20 years, from the opening of the 65,400-seat stadium in 2016 to 2035. The facility will be called US Bank Stadium.

The value of the agreement was not disclosed, but a US Bank spokesperson said that the reported total of $220m (€202m) was “on the high side.”

As part of the deal, US Bank will also support the Vikings’ Places to Play multi-year youth programme.

Richard Davis, chairman, president and chief executive of US Bank, said: “As Minnesota’s hometown bank, US Bank has been investing in the financial futures of individuals, families, small businesses and large enterprises for more than 150 years. Today, it is our privilege to make this new investment in the Vikings and the entire state of Minnesota.”

The Vikings are temporarily playing at the University of Minnesota’s TCF Bank Stadium, nicknamed the Bank.