Americas
PGA Tour ploughs on with John Deere
Agricultural, construction, and forestry machine manufacturer John Deere has extended a sponsorship deal with golf’s PGA Tour.
Nike replaces Adidas as University of Michigan partner
Nike will replace sportswear rival Adidas as a partner of the University of Michigan in the US.
Daytona brings in Chevrolet and Fifth Third Bank as redevelopment nears conclusion
US motor racing circuit Daytona International Speedway has secured multi-year sponsorship deals with automotive manufacturer Chevrolet and financial services company Fifth Third Bank.
Adidas secures kit deal with Newell’s Old Boys
German sportswear company Adidas has agreed a deal to become the new technical sponsor of Argentinian Primera División top-tier football club Newell's Old Boys.
Force India raises glass to Cavall deal
Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.
Club Car on course with PGA of America renewal
Golf cart manufacturer Club Car has extended its long-established partnership with the PGA of America.
Bucks on the move with new partner
NBA basketball team the Milwaukee Bucks has entered into a partnership with residential and commercial moving services company Coakley Brothers.
LATAM Airlines Group wings in for Rio 2016
The LATAM Airlines Group has reached an agreement for its TAM Linhas Aereas and TAM Viagens companies to serve as official sponsors of the Rio 2016 Olympic Games.
Hyundai replaces GM as NFL sponsor
Hyundai has replaced rival car manufacturer General Motors as an official sponsor of American football’s NFL.
University signs up to support UCI Road World Championships
The University of Richmond in the US has struck a deal to become a major partner of the 2015 International Cycling Union (UCI) Road World Championships.
Fluminense supplements sponsor portfolio with Voxx deal
Campeonato Brasileiro Serie A football club Fluminense has secured a sponsorship deal with sports supplements brand Voxx Suplementos.
Nissan seals Titans stadium naming rights
Car manufacturer Nissan has been unveiled as the new naming rights partner of the home of NFL American football franchise the Tennessee Titans.
Hagyard on board for Breeders’ Cup
Veterinary group Hagyard Equine Medical Institute has been named as an official partner of the Breeders’ Cup World Championships horseracing event.
Globo adds sponsorship role to Rio 2016 commitments
Brazilian media group Globo has agreed a deal under which it will become the official media sponsor of the 2016 summer Olympic Games in Rio de Janeiro.
FanDuel bolsters NBA standing with multiple team deals
Fantasy sports gaming company FanDuel has enhanced its presence in the North American NBA basketball league through signing multi-year partnerships with 13 individual franchises.
Microsoft secures long-term Nascar deal
US software giant Microsoft has sealed a multi-year agreement to serve as the official technology partner of North American stock car racing series Nascar.
San Nutrition pins down World Series of Fighting title spot
Sports nutrition and supplements company San Nutrition has agreed to become the title sponsor of the World Series of Fighting mixed martial arts series.
Corinthians signs new shorts sponsor
Brazilian pet food company Special Dog has agreed a deal to become a sponsor of Campeonato Brasileiro top-tier football club Corinthians.