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Hyundai replaces GM as NFL sponsor

Hyundai has replaced rival car manufacturer General Motors as an official sponsor of American football’s NFL.

The deal will run for four seasons, from 2015-16 to 2018-19.

According to the ESPN news website, Hyundai will pay $50m (€44m) per year – double the value of the General Motors deal, which was exclusive.

Under the new agreement, the NFL will still be able to market the league’s truck category and the rights to give away a vehicle to the Super Bowl’s most valuable player.

“We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story,” said Dave Zuchowski, president and CEO of Hyundai Motor America. “We can’t wait to show the NFL’s 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai line-up.”