HomeNewsNewsVideo GamesBasketballUSA

FanDuel bolsters NBA standing with multiple team deals

Fantasy sports gaming company FanDuel has enhanced its presence in the North American NBA basketball league through signing multi-year partnerships with 13 individual franchises.

FanDuel signed a four-year league-wide deal with the NBA last year and will now partner Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.

FanDuel will enjoy access to a range of marketing assets including digital arena signage and in-game promotions, along with advertising opportunities across digital, television and radio.

Cleveland Cavaliers, Chicago Bulls, Brooklyn Nets and Orlando Magic had existing deals in place with FanDuel. Los Angeles Lakers and New York Knicks partnered with the company during the 2014-15 NBA season, but do not feature in the latest announcement.

Nigel Eccles, FanDuel’s chief executive, said: “Partnering with these NBA organisations has been an incredible asset to FanDuel’s growth and business. NBA fans comprise a younger, mobile-centric demographic, looking for new ways to engage with their favourite sport, teams and athletes throughout the duration of the season, which is exactly what they get on FanDuel.”

Eccles added that FanDuel will target further team partnerships. “We’re going to keep partnering with franchises that recognise FanDuel’s ability to keep fans in their seat with their eyes glued to every game because they have a player on their fantasy team that night,” he said.

In April, FanDuel secured individual team agreements with 15 NFL American football franchises.