The LATAM Airlines Group has reached an agreement for its TAM Linhas Aereas and TAM Viagens companies to serve as official sponsors of the Rio 2016 Olympic Games.
TAM Linhas Aereas will be the official airline of the Olympic and Paralympic Games, while TAM Viagens will be responsible for the event’s hospitality and travel programme. TAM Linhas Aereas will also be responsible for transporting the Olympic torch.
TAM Viagens will have the exclusive right to sell Olympic Games hospitality packages in the Brazilian territory, offering dedicated itineraries within Brazil including air transport, accommodation, land transfers and the sale of tickets to watch the Olympics. It will use IMM as its exclusive sales agent, the entertainment company that oversaw the sale of hospitality packages for the London 2012 Games.
Rio 2016 organising committee president, Carlos Arthur Nuzman, said: "We are pleased to have the support of two companies who are leaders in the Brazilian travel and transport industries in our mission to deliver an excellent and memorable Games. The extensive reach and expertise of TAM and TAM Viagens will be a great help to us in the task of providing an outstanding experience for the thousands of tourists who will come to Rio for the biggest sporting event on the planet.”
Sales will begin in October, with packages for the Rio 2016 Games initially available to the corporate market, with a period of pre-sale reservations beginning on July 6.