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Nissan seals Titans stadium naming rights

Car manufacturer Nissan has been unveiled as the new naming rights partner of the home of NFL American football franchise the Tennessee Titans.

The deal between the Titans and Nissan North America will run for 20 years, from 2015-16 to 2034-35. Nissan Stadium will host all Titans home games as well as Tennessee State University fixtures, the Music City Bowl and a variety of concerts and other events.

The Tennessean newspaper said that the deal is worth about $100m (€89m) over 20 years, or $5m per year. The Nissan deal extends beyond the Titans’ current 30-year stadium lease, which is scheduled to expire in 2028.

“This partnership sends a strong message about the positive future on the horizon for the Titans franchise, Nissan, the City of Nashville and Middle Tennessee,” Titans controlling owner Amy Adams Strunk said. “In their fourth decade of operations in Middle Tennessee, Nissan has made yet another significant investment that demonstrates the strength of their commitment to the region.”

Titans interim president Steve Underwood added: “Nissan is a great partner for the Titans and for the region, and they have invested more than $6bn in the region while building nearly 11 million vehicles throughout the history of their Smyrna facility. This agreement represents a tremendous opportunity for the Titans franchise and further entrenches Nissan’s roots as one of the region’s leading and most innovative corporate citizens.”