Sports nutrition and supplements company San Nutrition has agreed to become the title sponsor of the World Series of Fighting mixed martial arts series.
San Nutrition’s branding will appear on floor mats, centre posts, tale of the tape television graphics and uniforms worn by the WSOF round card girls.
The terms of the agreement were not disclosed.
San Nutrition already boasts endorsement deals with MMA athletes including Johny Hendricks (pictured) and Khabib Nurmagomedov.
WSOF president Ray Sefo said: “This is, without a doubt a great opportunity for WSOF to align itself with another sponsor partner that is committed to excellence in its space, and we are confident that this partnership will help SAN significantly expand its footprint in MMA and reach a greater number of target consumers than ever before.”