Americas
AT&T ‘ends title sponsorship’ of Byron Nelson
US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
AFA agrees regional deal with Xiaomi India
The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
Miami Dolphins announce Enhance Health as new sponsor
The Miami Dolphins have signed a new multi-year sponsorship with digital health insurance provider Enhance Health
LFP brings in rEvolution to boost Ligue 1 US presence
France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
WWE readies India, UK TV rights talks once domestic deals finalised
World Wrestling Entertainment will turn its attentions to securing improved media rights deals in India and the UK once it has concluded its ongoing domestic sales process, chief executive Nick Khan has…
AFA to get Indy 500 exposure as part of wider US commercial push
The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
‘We want to be that guy that gets you tickets’ | Frank Nakano, JP Morgan Chase
Frank Nakano, managing director, sport and entertainment, JP Morgan Chase, explains how the brand seeks to ‘alleviate customer pain points’ through its sports sponsorship agreements. Ben Cronin reports.
Right Formula continues expansion with move into Caribbean
Sports marketing agency Right Formula has continued its expansion in the Americas, this time moving into the Caribbean region
St. Louis Cardinals land Stifel as first jersey patch sponsor
The St. Louis Cardinals Major League Baseball team has announced local financial institution Stifel as its first jersey patch sponsor as part of a seven-year deal
AutoNation to sponsor Alpine F1 at Miami Grand Prix
Automotive retailer AutoNation is entering Formula 1 team sponsorship for the first time through a deal with Alpine for the 2023 Miami Grand Prix on May 5-7
Puerto Rican Football Federation brings in agencies to drive commercial development
The Puerto Rican Football Federation (FPF) has appointed the O Street Consulting and A. López agencies to aid its commercial development.
Boston Red Sox become first MLB sponsor for Fubo
Streaming platform Fubo has announced that it will sponsor the Boston Red Sox of Major League Baseball for the remainder of the 2023 season
Topps to release Athletes Unlimited trading card set
Athletes Unlimited, the player-focused professional women's sports league for basketball, softball, lacrosse and volleyball, is releasing its first trading card set through a partnership with Topps and…
Miami Grand Prix adds Viva to sponsorship portfolio
South Florida Motorsports has signed up telco Viva as a Founding Partner of Formula 1’s Miami Grand Prix.
San Francisco 49ers launch environmental initiative backed by sponsors
The National Football League's San Francisco 49ers have announced the launch of 'Faithful to the Planet', a charitable initiative focusing on environmental projects and concerns
Kentucky Derby unveils raft of new sponsors for 2023
Churchill Downs Racetrack has announced its partners and licensees for the upcoming 149th Kentucky Derby
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
‘Legalisation is essential for the Brazilian betting sector | Darwin Filho, Esportes da Sorte
What’s important: Brand building and creating strong ties with passionate communities.
Target sports: Football, MMA, jiu-jitsu, stock car racing.