Americas
Chipotle describes Haas F1 deal as “first foray into international sports marketing”
Chipotle's chief marketing officer Chris Brandt tells SportBusiness Sponsorship about the brand's sponsorship strategy and describes how its recent move into F1 supports its long-term international growth ambitions.
MLB’s Braves add Atlanta brand Quikrete as patch sponsor
The Atlanta Braves, of Major League Baseball, has announced concrete and cementitious products manufacturer Quikrete as its official jersey patch sponsor for the next five seasons
ServiceNow, NHL sign North American partnership
Workflow company ServiceNow has announced a multi-year North American partnership with the National Hockey League, enhancing gameday operations, employee productivity, and supporting new connected fan…
CarMax expands WNBA sponsorship, becomes ‘Changemaker’
American car retailer CarMax has renewed its sponsorship deal with the Women's National Basketball Association in a multi-year deal that makes the company become the latest 'WNBA Changemaker'
NWSL signs media agreement with USA Today Sports
The National Women's Soccer League has announced a multi-year agreement with Gannett-owned USA Today Sports as the league's official media partner
Sportfive, Octagon and Legends to commercialise new USL Super League
The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
Carolina Panthers in NFL first in Eleven Sports Media tie-up
In a first for the National Football League (NFL) market, the Carolina Panthers has teamed up with digital advertising agency Eleven Sports Media to launch a small business-focused partnership programme
Fico enrolled as primary sponsor of Chelsea’s pre-season US tour
Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
Centura Health puts name to NFL’s Broncos’ training facility
The National Football League's Denver Broncos have signed a 10-year deal with Centura Health as the team's official healthcare partner and naming rights holder for the team's training facility, which will…
AT&T ‘ends title sponsorship’ of Byron Nelson
US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek
AFA agrees regional deal with Xiaomi India
The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
Miami Dolphins announce Enhance Health as new sponsor
The Miami Dolphins have signed a new multi-year sponsorship with digital health insurance provider Enhance Health
LFP brings in rEvolution to boost Ligue 1 US presence
France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
WWE readies India, UK TV rights talks once domestic deals finalised
World Wrestling Entertainment will turn its attentions to securing improved media rights deals in India and the UK once it has concluded its ongoing domestic sales process, chief executive Nick Khan has…
AFA to get Indy 500 exposure as part of wider US commercial push
The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
‘We want to be that guy that gets you tickets’ | Frank Nakano, JP Morgan Chase
Frank Nakano, managing director, sport and entertainment, JP Morgan Chase, explains how the brand seeks to ‘alleviate customer pain points’ through its sports sponsorship agreements. Ben Cronin reports.
Right Formula continues expansion with move into Caribbean
Sports marketing agency Right Formula has continued its expansion in the Americas, this time moving into the Caribbean region
St. Louis Cardinals land Stifel as first jersey patch sponsor
The St. Louis Cardinals Major League Baseball team has announced local financial institution Stifel as its first jersey patch sponsor as part of a seven-year deal