Americas

Football

Canada Soccer, the country's governing soccer body, is facing financial difficulties that may result in filing for bankruptcy protection
Football

LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Baseball

Streaming platform Fubo has announced a sponsorship of Major League Baseball's Seattle Mariners, the fourth deal with an MLB team signed this season
Football

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
Football

Communications technology company Ligga has acquired naming rights to the home stadium of Campeonato Brasileiro Série A football club Athletico Paranaense.
Baseball

The New York Mets' first-ever sleeve sponsorship deal with hospital group NewYork-Presbyterian is a highly flexible agreement with options on both the rights fee and contract term. Matthew Glendinning reports.
Ice Hockey

The National Hockey League's Anaheim Ducks have announced a three-year deal with Western National Property Management that will see the company's logo on the team's home and alternate jerseys
Golf

Majesticks GC, one of the 12 teams competing in the LIV Golf League, has sold its first official global sponsorship deal to cryptocurrency exchange OKX
Baseball

Sports merchandising company Fanatics has announced plans to open a new store at PNC Park, home to Major League Baseball's Pittsburgh Pirates, after agreeing a 10-year extension to a deal first signed…
Ice Hockey

The introduction of ‘digital dasherboards’ helped the National Hockey League to secure eleven new sponsors and extend deals with seven existing sponsors during its 2022-2023 campaign. Ben Cronin provides detailed analysis of team and league-level sponsorship deals.
Multi-sport

Eli Lilly, the global pharmaceutical company, has renewed its sponsorship deal with the United States Olympic & Paralympic Committee (USOPC) and struck a partnership for the Los Angeles 2028 Olympic and…
Ice Hockey

Delta Air Lines has consolidated its presence in the LA market by extending sponsorship deals with the AEG-owned Crypto.com Arena and the LA Kings. Matthew Glendinning reports.
Football

Major League Soccer has announced Campbell Snacks, a division of Campbell Soup Company, as a new sponsor of the league until the 2026 season
Multiple Sports

Sponsorships attached to Binance and Coinbase – the world’s top two cryptocurrency exchanges by trading volume – could be under threat following lawsuits filed against the two companies by the US Secur…
Football

Concacaf, the governing body for football across North and Central America and the Caribbean, has struck an agreement with Fifa to jointly promote sponsorship opportunities for national team competitions…
Football

Concacaf, the governing body of North, Central American and Carribean football, has announced a multi-year sponsorship renewal with Valvoline as the official motor oil of the 2023 and 2025 Concacaf Gold…
Basketball

The Women's National Basketball Association has announced multi-year sponsorships with American tire and wheel retailer Discount Tire and tire brand Continental Tire in deals that make the brands the first…
Cricket

The co-founder of cricket’s Caribbean Premier League (CPL) has described Republic Bank’s title sponsorship agreement as a “natural evolution” of its long-standing association with the competition. Matthew Williams reports.