Africa

Cricket
Charity Services

The Mzansi Super League, the new domestic Twenty20 competition launched by Cricket South Africa, has partnered with Global Citizen, the movement which is seeking to eliminate extreme poverty by 2030
Football

The Confederation of African Football (CAF) has entered into a partnership with performance analytics company Catapult Sports
Football
Betting

Online betting brand Betway will pay around $1m per year for shirt sponsorship and stadium naming rights attached to Uganda Premier League club Express FC
Rugby Union
Sporting Apparel

South Africa Rugby has signed a five-year kit supply extension with Japanese sportswear brand Asics
Football
[Agency]

Egyptian Premier League football club Al-Ahly has agreed a lucrative sponsorship rights partnership with the Presentation Sports agency
Football
Energy

PROJECT DETAILS Sponsorship title: Total, Official Partner of the Confederation of African Football Duration of sponsorship: 2017-2024 Entered by: Lagardere Sports
Cricket
Automobile Manufacturing

PROJECT DETAILS Sponsorship title: Audi, Official Vehicle Partner to Cricket South Africa and the Proteas Duration of sponsorship: 2014-2017 Entered by: Levergy Sports and Entertainment Marketing
Triathlon
Automobile Manufacturing

Japanese automotive manufacturer Isuzu has agreed a deal to become title sponsor of this year’s Ironman 70.3 World Championship triathlon event.
Football
Gov. & Institutions

Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.

Football
Betting

The Nigerian Football Federation (NFF) has announced online betting company 1XBET as its latest partner.

Football
Financial Services

Financial services company Zyolofon Cash has been unveiled as the title sponsor of the Ghana Premier League, the top tier of club football in the country.

Football
Soft Drinks

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with beverages company AJEast Nigeria.

Football
Automobile Manufacturing

The Nigerian Football Federation has agreed a deal with the Simba Group, through which TVS will become the official motorcycle and tricycle partner of the men’s national team.

Football
Betting

African online sports betting company SportPesa has renewed its title sponsorship of the Kenyan Premier League football competition and extended partnerships with competing clubs Gor Mahia and AFC Leopards.

Football
Sporting Apparel

South African Premier Division football team AmaZulu has named UK sportswear manufacturer Umbro as its new kit partner.

Cycling
Retail

Convenience store chain Spar International has signed up as a sponsor of UCI WorldTour cycling outfit Team Dimension Data for Qhubeka.

Football
Telecoms

Telco MTN Côte d'Ivoire has entered into a regional sponsorship agreement with LaLiga, which operates the top two divisions of Spanish football.

Motorsport
Automobile Manufacturing

Moroccan fuel station operator Afriquia has been unveiled as the title sponsor of the World Touring Car Cup’s (WTCR) season-opening race in Marrakech.