Nigerian Football Federation signs up 1XBET

The Nigerian Football Federation (NFF) has announced online betting company 1XBET as its latest partner.

1XBET will benefit from branding and activation opportunities across Nigerian national team matches and other events run by the NFF.

The deal also extends to the Nigeria Professional Football League (NPFL), with 1XBET to receive exposure on the NFF’s and NPFL’s official websites and digital platforms.

The latest deal comes after the NFF also linked up with Simba Group, Coca-Cola, Aiteo Group, Wapic Insurance, Nigerian Breweries and Cadbury over the past 12 months.

Terms of the latest deal were not disclosed.