Africa

Rugby Union

South Africa Rugby is hoping that its proposed commercial agreement with US-based private equity firm Ackerley Sports Group (ASG) will enable the governing body to double its sponsorship revenue by the 2027 World Cup.
Rugby Union

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Football

Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
Cricket

South Africa T20 (SA20) team Paarl Royals has filled its headline sponsorship position for the 2024 season with the signing of online gambling platform Six6s
Football

The Confederation of African Football (CAF) has extended its longstanding sponsorship deal with telecommunications company Orange until at least 2025
Football

The Confederation of African Football (CAF) has signed Visa as the ‘Official and Exclusive Payment Partner’ for CAF national team competitions.
Football

Sporting goods company Puma has continued its aggressive ball supplier acquisition strategy by signing as the official technical partner of the Confederation of African Football (CAF)
Football

The IMG agency has been selected by the Confederation of African Football (CAF) to sell sponsorship packages to its major competitions until 2025 following a recent Request for Proposal (RFP) process
Cricket

Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Football

Chinese smartphone brand Tecno has become a sponsor of the Africa Cup of Nations after striking a deal with the Confederation of African Football (CAF)
Rugby Union

Investec’s decision to take the title sponsorship rights to European Professional Club Rugby's Champions Cup has helped the competition to emerge from a challenging period commercially.
Football

African betting operator Betpawa will pay cash tokens to all players on winning teams in Ugandan second-tier league matches as part of a controversial new sponsorship deal with the Ugandan football association…
Cricket

Cricket South Africa (CSA) has announced a new agreement with Lotto Sport to becomes its kit manufacturer.
Rugby Union

Banking and wealth management services brand Investec has taken over the title rights to the European Rugby Champions Cup in a five-year deal, ending Heineken’s long-standing naming association with t…
Football

Patrice Motsepe, president of the Confederation of African Football (CAF), has revealed that the organisation’s new Super League club competition will adopt a different name to avoid negative connotations w…
Golf

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Cricket

Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Table Tennis

Floki has agreed a sponsorship deal for the forthcoming 2023 World Table Tennis Championships Finals, marking the first time a cryptocurrency platform has partnered with an international table tennis event