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Springboks sign five-year kit extension with Asics

South Africa Ruby has signed a five-year kit supply extension with Japanese sportswear brand Asics.

Under the new deal, which will run until 2024, Asics will kit out the Springboks for the British & Irish Lions tour of South Africa in 2021, and the Rugby World Cup in Japan in 2023.

Jurie Roux, chief executive of SA Rugby, said: “Asics is a byword for cutting-edge technical sportswear, and in our partnership to date we have come to know how meticulous they are about the quality of high-performance footwear and clothing.

“That is critical for a sports organisation that is always seeking for ways to improve performance, and extending our current arrangement was an easy decision.”

SA Rugby and Asics first teamed up in 2014, when the brand became the Official Apparel and Footwear Supplier of all South Africa’s national ruby teams, including the sevens, junior Springboks and national women’s teams.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.