Africa
Super Rugby’s Sharks snap up stadium sponsor
Jonsson Workwear has agreed a deal to take on naming rights to Kings Park, home of South African Super Rugby franchise the Sharks.
SA Rugby lands new sevens sponsor
SA Rugby, the governing body of rugby union in South Africa, has named beer brand Castle Free as the new headline sponsor of its sevens teams.
Pro14 signs latest partner for Final Series
International rugby union club competition the Pro14 has agreed a sponsorship deal with health food products manufacturer Freshly Chopped for its upcoming Final Series.
QNet backs CAF club competitions
Direct selling company QNet has entered into a partnership with the Confederation of African Football, through which it will sponsor three of its club competitions.
Zimbabwe Cricket signs kit sponsor
Cement manufacturing company PPC has entered into a partnership with the Zimbabwe Cricket national governing body.
Super Rugby’s Stormers secure new shirt sponsor
Financial services company Warwick has agreed a deal to sponsor South African rugby union team Western Province, through which it will also become a partner of the Stormers Super Rugby franchise.
Nigeria Football Federation continues sponsor drive with Cadbury deal
The Nigeria Football Federation has entered into a partnership with confectionery products manufacturer Cadbury.
Super Rugby’s Lions sign kit sponsorship deal
South African online sportsbook World Sports Betting has secured a partnership with domestic Super Rugby team the Lions, through which it will become a kit sponsor of the rugby union club.
Nigeria Football Federation signs latest sponsor
The Nigeria Football Federation has entered into a partnership with Nigerian Breweries.
Pro14 lands nutrition partner
European rugby union club competition the Pro14 has agreed a sponsorship deal with sports health and nutrition company ROS Nutrition.
Nigeria Football Federation pens Wapic Insurance deal
Wapic Insurance has secured a partnership with the Nigeria Football Federation.
Nigerian Football Federation signs up Coca-Cola
Soft drinks manufacturer Coca-Cola has agreed a partnership with the Nigerian Football Federation.
Nedbank extends backing of South African football showpiece
Financial services company Nedbank has renewed its title sponsorship of the Nedbank Cup, the leading club football knockout competition in South Africa.
SA Rugby seeks new sevens partner as Steinhoff makes early exit
SA Rugby, the governing body of rugby union in South Africa, is searching for a new main sponsor for its sevens teams after retail group Steinhoff International opted to end its partnership.
Arsenal secures first Egyptian partner
Egyptian property company Hyde Park Developments has agreed a partnership with English Premier League football club Arsenal.
Senegal FA rekindles ties with Puma
German sportswear brand Puma has entered into a kit supplier partnership with the Senegalese Football Federation (FSF).
Bidco agrees shirt sponsorship with Kenya Rugby Union
Consumer goods company Bidco Africa has become a major sponsor of the Kenya Rugby Union's sevens teams.
Cosafa signs new title sponsor for U-20 Championships
The Council of Southern Africa Football Associations (Cosafa) has agreed a deal for Zambia’s Mopani Copper Mines to become the new title sponsor of its U-20 Championships youth-level national team tournament.